Bluetooth Mobile Marketing - How to Drive Customers to You by Using Bluetooth Marketing

What is Bluetooth Mobile Marketing?

Bluetooth Mobile Marketing is a great solution for many businesses especially retail outlets if structured properly to reach out to any mobile device that is Bluetooth enabled.

Virtually all mobile phones come already fitted with Bluetooth capability and the user can decide whether to turn the functionality on or off depending upon this preference.

When a piece of software is placed on a Bluetooth enabled computer which is used to send out SMS/MMS type messages, they can be picked up on the Bluetooth enabled mobile phones of passers by.

The best bit being for any business considering Bluetooth Mobile Marketing is that once the software and the equipment (which is relatively cheap) has been paid for,the rest of the messaging functionality is then FREE to both send and receive.

This is a great system for sending out enticing offers or information about your business to encourage more people to notice you that otherwise might not.

Bluetooth Mobile Marketing For Retail

This is probably the more common use of Bluetooth Mobile Marketing as it's a great way to get the passers by to notice you that might otherwise wouldn't.

Once the system has been configured and setup within the store you then have to decide what kind of offers you want to send out and the design of each of them. The first is the choice of words to get the user to accept you in sending them the offer information and the second part is the actual offer itself.

For example, you send out a message such as "Would you like to accept a Bluetooth special offer coupon from Boots?" which pops up in a text format on the phone of a passer by or someone in the near vicinity and they then have to click on 'Yes' or 'No' to accept. If they say 'Yes' then immediately their notification is received by your computer and it then pushes out the offer itself.

If the phone can accept it, the offer can be in the form of a full screen page with colours, graphics, pictures, logos and text of your choice depending upon how you've designed it in your system.

It's always advisable to use an offer or discount to get passers by to engage with you like "2 for 1 offer at the Godfather Pizza store this lunch time" or 50% OFF all End of Season Shoes for Today Only" which will entice the phone user to want to take action.

Bluetooth Mobile Marketing Limitations

Retailers wanting to use Bluetooth Mobile Marketing have to understand it's limitations in that a message can be pushed outwards from the store for quite a distance (over 100 metres)but to be truly effective in your marketing then it's best to get the phone user to confirm that they accept the message first. This way the acceptance rates for your offer can be boosted to between 25% - 40% but if not used this way then the rate falls massively to around the 1% - 3% mark.

The problem being that currently most Bluetooth enabled phones can only send a message of not much more than 30 metres effectively in ideal conditions but often because of the nature of most retail outlet locations they can often only reach as far as just 10 Metres.

So before any decision is made about considering Bluetooth Mobile Marketing it's well worth negotiating a testing period with the company who will supply your equipment and software to see what kind of coverage you can reach out to.?

Bluetooth Mobile Marketing Messages Are Sent Out For Free

The beauty of bluetooth mobile marketing is that once the relatively inexpensive equipment and software has been purchased, the actual running costs are virtually Nil. Also, you can change and send out as many messages you want. You can even put them on a timed schedule to only go out at certain times or days.

Normally, the software that comes with Bluetooth Mobile Marketing systems is very useful and can produce reports to let you know when the messages were most accepted, which message produced the best response, how many messages were transmitted and much more useful information that can be put into an excel spreadsheet and have graphs generated for ease of deciphering the data.

So if your retail business has a large footfall that passes within a short distance then Bluetooth mobile marketing should be something you want to consider as the ROI per year can be very good indeed.

Other Businesses That Can Benefit from Bluetooth Mobile Marketing

Events companies find this a very useful marketing tool for something like a festival or any other outdoor event. Night clubs use it for sending out drink specials which contain additional information about up and coming events.

Holiday resorts and sports stadiums use it as ways to promote offers or give out information about future ticket offers and merchandise discounts.

All in all Bluetooth Mobile Marketing if used in the right way can be a great business tool.

So now that you have a feel for Bluetooth then be sure to investigate our other articles on Mobile Marketing itself or why not take a look at the one on setting up a Mobile Marketing Campaign

Ian Jillings is the owner of http://www.mobie.co where he provides mobile marketing tips and resources.

Bluetooth Headphones - What to Think About When Buying

Nowadays, everyone has likely heard the word 'Bluetooth'. These devices, though designed for a wider application, are mainly used for voice calls. The term 'Bluetooth' refers to an open air protocol that is used for exchanging data over short distances from fixed to mobile devices.

The inclusion of Bluetooth technology has become common in most cell phones today, thereby, making this technology commonplace. Bluetooth headphones come in various sizes and designs and, when making a choice to buy, you should do your research. While standard Bluetooth headsets are mostly single-ear mono ear pieces that only access the headset or hands-free profile of the Bluetooth devices, Bluetooth headphones are access the stereo functions allowing you to listen to your music hassle free without any wires.

When looking for a pair of Bluetooth headphones, make sure a choose a pair that easily connects to your Bluetooth enabled device, for this lets you to listen music or access any other content of your mobile phone easily. In other words, who would not want to listen to music and work out, engage in various activities or just move around at the same time? A Bluetooth headphone will make this experience easier for you and even let you change tracks as well as adjust the volume.

It's advisable to choose a pair of wireless headphones in the "wrap-around" style. These are designed so that they stay in place no matter where you go and what you do.

Bluetooth headphones when paired with A2DP-enabled Bluetooth music device, cell phones or computers let you enjoy music in clear and full stereo. It is also very easy to handle calls while listening to music; the music will pause automatically for incoming calls and resume after you have finished taking the call. Some headphones have a wireless range of more than 30 feet that lets you enjoy music while you do something away from the Bluetooth device.

Bluetooth headphones connect easily with iPhone, iPod touch, Blackberry, MP3 player or any other computer equipped stereo with Bluetooth A2DP facilities. Thus, now you can put the Bluetooth devices in some convenient place and enjoy all it has to offer while going about your business wire free!

Tenqa creates Bluetooth headphones that remove the wires between you and your music and grant you a truly wireless world. For more information on Bluetooth headphones and other Bluetooth accessories, check us out.

Bluetooth on My Notebook Will Not Work

This problem can occur due to many reasons such as due to incorrect settings of Bluetooth, corrupted drivers, faulty Bluetooth module in the laptop, etc.

Resolution:

Perform the below steps to resolve the issue.

1. Ensure that Bluetooth is enabled on notebook and bluetooth devices.

Notebooks have a wireless switch and you may have to switch it on for the Bluetooth to function in your system and make sure that the Bluetooth is enabled in the notebook, to enable it, right click on Bluetooth icon in desktop and select Enable. If the icon is not available in taskbar and you can find the icon over there. If you don't find any Bluetooth icon even in Control Panel, then Bluetooth might be running from some another application, like HP has HP wireless Assistant where the settings of both wireless connection and Bluetooth are configured and you can turn on Bluetooth from this. Check if Bluetooth is running from such application. You can also find the Bluetooth connection from Network Connections.

After enabling the Bluetooth check if it is enabled even in Device Manager.

If it is not enabled in Device Manager, then enable it. To enable Bluetooth from Device manager, click on start and select Run. Type devmgmt.msc and click on OK to open Device Manager.

Click on "+" sign next to Bluetooth Devices and enable it by right clicking on the Bluetooth module or device. If Bluetooth is already, you might notice that the Bluetooth icon would be blue in color and appears in red when it is disabled.

2. After enabling Bluetooth in both devices, make sure that these devices are in discoverable mode and if the devices are not discoverable, then connect your Bluetooth device to any other Bluetooth device other than laptop with which you are experiencing the problem and check if the device works fine with other Bluetooth device. If the Bluetooth device that you are trying to connect to the laptop does not work even with other Bluetooth devices then the problem might be with the Bluetooth device and not the laptop.

If there are no issues with the Bluetooth device then check with the Bluetooth software in laptop as we may experience the issue even if the software is corrupted. Check the issue by uninstalling and reinstalling the software. Just check now if you are able to connect to the Bluetooth device without any problem.

If the issue persists, then perform System Restore in the notebook and restore the notebook to an earlier time when the notebook was working fine and had no issues. Check if the issue is resolved now, if not you may try removing and reseating the Bluetooth module if possible as this can be done only in some laptop models.

To remove and reseat the Bluetooth module you can follow the steps in the service manuals of your laptop that are available in your notebook support website. If this cannot be done in your laptop, please contact your notebook support once since the issue might be with the Bluetooth module which does not work or fails to make network connection with the other device.

If the devices are discoverable, then pair the devices.

3. We will have to enter the pass key for Bluetooth device and use the same key in the computer to pair each of these devices. If you are unable to pair them, be sure that the you are using the same pass key on both notebook and Bluetooth device and also ensure that the pass key you are using is the right one.

Now after the devices are paired up try to send a file between from the device to the notebook.

If this does not work, move the devices closer (within 1-5 meter range).

Please do not make many connections with Bluetooth device while you are connecting or transferring a file to the notebook as the bandwidth of Bluetooth has a limit and might fail to support multiple connections at the same time and also disconnect your Bluetooth headset while connecting.

Check for the issue now, if not resolved then try with a new connection by canceling the previous connection. If the issue is still not resolved, proceed with the below steps. The issue could be even due to the corrupted drivers, therefore reinstall the Bluetooth drivers.

4. Reinstall the Bluetooth drivers

Go to Device Manager and click on "+" sign next to Bluetooth Devices. Select Bluetooth module and right click on it and click on Uninstall to uninstall the drivers. You can reinstall the drivers from the website of your notebook support and check if Bluetooth works. If this does not resolve the issue, try by reinstalling even the other Bluetooth module that might be present in Bluetooth Devices in Device Manager.

Some notebook manufacturers provide diagnostic tools that are used to test this kind of issues and give the result as pass or fail. Dell has this diagnostic test for certain models for testing the Bluetooth functionality of dell laptop. You can check for this diagnostics for Bluetooth in notebook from your laptop support website.

If the issue still persists, perform System Recovery which may fix the issue.

Before performing System Recovery, take the backup of your hard disk as your notebook will be restored to factory settings.

If the recovery process does not resolve the issue, then the problem might be related to hardware and to resolve this issue, you have to contact your notebook support.

I am Satya Santhosh, I have done my Engineering and I spend most of my time by working on my notebook PC, browsing internet and learning softwares. I have worked as Laptop Troubleshooting Executive for quite some time and have good knowledge of laptops.

I have created a blog to help the people experiencing problems with their notebooks. I have listed out the most common recurring issues that occur in most of our laptops and also provided troubleshooting methods and resolutions steps that have to be followed to isolate these issues.

You can visit the blog notebook-solutions at: http://notebook-solutions.blogspot.com